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Planet Wise and Nicki's Diapers Sold, Businesses Move to Ohio


February 6, 2020

Sue Moen

On January 28, 2020, Nicki and Jesse Maynard, founders of Planet Wise and Nicki's Diapers, located at 215 Industrial Drive, New Glarus, announced that they had sold the businesses.

According to Nicki Maynard, the businesses employed eleven full-time workers and six part-time workers. Maynard she said that she wanted to address rumors that the businesses had closed without the employees being informed. According to Maynard, the employees had been informed a month ago about the closing and all employees had received a month's severance pay. She added that she thought of the employees as friends and family and would not have gone ahead without informing them.

In their Facebook posts, they said that the warehouse would be moving to a location in Ohio. When asked about the current warehouse, Maynard said that it had not been sold but that she had received some inquiries about it. Maynard said, in part, on Facebook, "When we started Planet Wise almost 12 years ago I had no idea just how much we would grow in future years. As our family has grown and our kids have grown up we have been looking for the right path forward for Planet Wise and Nicki's Diapers."

She also commented that she would continue to help select the prints and products for the lines.

The businesses began in Maynard's home and when it outgrew the space moved for time to 2nd Street in the Village. In 2011, the land on Industrial Drive was purchased and the warehouse built.

Facebook pages for Planet Wise and Nicki's diapers said that the new facility in Ohio will allow for faster shipping and ordering and an expanded customer service staff, according the post. The pages also noted that it was estimated that the transition would take about a week.


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