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Dane County Farmers Market Will Host Winter Local Food Pick Ups at Dane County's Alliant Energy Center


December 3, 2020

This December, the Dane County Farmers’ Market (DCFM) will pilot hosting their successful weekly Wednesday Local Food Pick Ups inside of Pavilion 2 at the Alliant Energy Center.

Beginning on Wednesday, December 2nd and continuing Wednesdays through December 16th, the DCFM will be moving its successful Local Food Pick Ups from Willow Island to inside of Pavilion 2 at the Alliant Energy Center. Pavilion 2 will provide shelter for DCFM vendors while continuing to provide ample space for DCFM customers to drive through and have their pre-orders placed contactlessly into their vehicles by the DCFM vendors. The Wednesday Local Food Pick Up will operate from 3:30 p.m.-5:30 p.m.

“The DCFM remains committed to providing safe ways for patrons to purchase directly from family farmers and small food producers, “ says Market Manager Sarah Elliott. “Since April, we have found that the Local Food Pick Ups are a model that works!”

To participate in the Local Food Pick Ups, customers must pre-order their products via the DCFM’s online marketplace, powered by WhatsGood. Customers place just one order which includes as many of the participating DCFM members’ products that they wish to purchase. Customers will enter the Alliant Energy Center complex via the Rusk Avenue entrance. When customers come to Pavilion 2 to pick up their products, they do not leave their vehicles. It is an easy and efficient way to support local farmers.

Throughout the COVID-19 pandemic, Public Health Madison Dane County and the Dane County Alliant Energy Center have been invaluable partners. The DCFM is grateful for their assistance and support in designing opportunities that are safe and uphold all public health guidelines.

“Dane County is incredibly proud to partner with the Dane County Farmers Market, recognizing now more than ever, how critical it is for our community to access fresh, locally grown foods,” County Executive Joe Parisi said.

To stay up-to-date on market operations during the COVID-19 outbreak, visit

Since 1972, the Dane County Farmers Market has worked to provide Wisconsin producers a thriving alternative marketing opportunity and improve the variety, freshness, and taste of produce available in the region.


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